New Look SS21

With a focus around optimism and happiness ahead, this campaign needed to feel good and look good. Having been involved from the initial concept through to final execution, we looked at how we could develop a campaign identity which resonated with our customer's growing positivity as we approached the end to COVID-19 restrictions. From the shoot concept, to the colour palette, new templates and layouts, we explored a creative identity which felt fresh, fun and full of hope.