Amnesty International. Make It Safe Online.

Make It Safe Online forges a distinction between protecting human rights online and illegal activity online. Rooted in the Amnesty International's legacy of amplifying the voices of the marginalized, the creative incorporates the most used technology by everyone, the mobile phone, mixed with concepts from the digital space and visual styles inherently associated with identity.

The black silhouette synonymous with victims or perpetrators has been inverted to include bright colours used in HTML coding, representing diversity and inclusion. Coding is also used to reinforce the campaign messaging through background coding style wallpapers. This intentional integration aims to provide a robust and adaptable system for campaign communications which can be used by Amnesty teams worldwide.